{"id":19811,"date":"2024-08-06T06:15:28","date_gmt":"2024-08-06T04:15:28","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=19811"},"modified":"2024-07-31T14:46:31","modified_gmt":"2024-07-31T12:46:31","slug":"apple-tv-t-nezel-a-szolgaltatas-katalogusa-allitolag-hamarosan-jelentosen-bovul-nem-apple-tartalmakkal","status":"publish","type":"post","link":"https:\/\/www.appleking.hu\/blog\/apple-tv-t-nezel-a-szolgaltatas-katalogusa-allitolag-hamarosan-jelentosen-bovul-nem-apple-tartalmakkal","title":{"rendered":"Apple TV+-t n\u00e9zel? A szolg\u00e1ltat\u00e1s katal\u00f3gusa \u00e1ll\u00edt\u00f3lag hamarosan jelent\u0151sen b\u0151v\u00fcl nem Apple-tartalmakkal!"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Az Apple m\u00e1r \u00e9vek \u00f3ta m\u0171k\u00f6dteti saj\u00e1t streaming szolg\u00e1ltat\u00e1s\u00e1t, az Apple TV+-t. Ez k\u00f6zvetlen versenyt\u00e1rsa p\u00e9ld\u00e1ul a Netflixnek vagy az HBO-nak (ma m\u00e1r Max). Az Apple eddig arra t\u00f6rekedett, hogy a szolg\u00e1ltat\u00e1s csak saj\u00e1t gy\u00e1rt\u00e1s\u00fa filmeket \u00e9s t\u00e9v\u00e9m\u0171sorokat tartalmazzon. Ennek k\u00e9ts\u00e9gtelen\u00fcl megvan az az el\u0151nye, hogy a v\u00e1llalat szem el\u0151tt tartja a saj\u00e1t gy\u00e1rt\u00e1s\u00fa tartalmak min\u0151s\u00e9g\u00e9t, amit olyan nagyszer\u0171 c\u00edmek bizony\u00edtanak, mint a Ted Lasso, a The Morning Show, az Alap\u00edtv\u00e1ny vagy a For All Mankind. A szolg\u00e1ltat\u00e1s felhaszn\u00e1l\u00f3i azonban a legf\u0151bb h\u00e1tr\u00e1nyk\u00e9nt azt emelik ki, hogy a tartalomk\u00edn\u00e1lat hossz\u00fa t\u00e1von l\u00e9nyegesen kisebb, mint a versenyt\u00e1rsakn\u00e1l, p\u00e9ld\u00e1ul a Netflixn\u00e9l. Ennek azonban hamarosan v\u00e1ltoznia kell. Milyen \u00faj funkci\u00f3k \u00e9rkeznek az Apple TV+-ra?<\/p>\n

Az Apple t\u00e1rgyal\u00e1sokat folytat arr\u00f3l, hogy m\u00e1s st\u00fadi\u00f3k filmek \u00e9s t\u00e9v\u00e9m\u0171sorok licenceit megv\u00e1s\u00e1rolja.<\/b><\/h1>\n

A Bloomberg szerint az Apple akt\u00edvan t\u00e1rgyal\u00e1sokat folytat tov\u00e1bbi filmek licencel\u00e9s\u00e9r\u0151l a nagy hollywoodi st\u00fadi\u00f3kkal az Apple TV+ katal\u00f3gus\u00e1nak meger\u0151s\u00edt\u00e9se \u00e9rdek\u00e9ben. Az Apple hagyom\u00e1nyosan az eredeti produkci\u00f3kra \u00f6sszpontos\u00edt a streaming platformj\u00e1n, de a v\u00e1llalathoz k\u00f6zel \u00e1ll\u00f3 forr\u00e1sok szerint egyre ink\u00e1bb a m\u00e1r ismert st\u00fadi\u00f3k kiterjedt k\u00f6nyvt\u00e1raib\u00f3l sz\u00e1rmaz\u00f3 programokkal szeretn\u00e9 b\u0151v\u00edteni k\u00edn\u00e1lat\u00e1t.<\/p>\n

\"\"<\/a><\/p>\n

B\u00e1r az Apple TV+ n\u00e9mi sikert \u00e9rt el az olyan eredeti sorozatokkal, mint a \u201eTed Lasso\u201d \u00e9s a \u201eThe Morning Show\u201d, ezek a sikerek viszonylag kev\u00e9snek bizonyultak, \u00e9s a szolg\u00e1ltat\u00e1s nehezen tudta felvenni a versenyt\u00e1rsak – p\u00e9ld\u00e1ul a Netflix \u00e9s a Disney+ – kiterjedt katal\u00f3gus\u00e1val a versenyt.<\/p>\n

A helyzet megold\u00e1s\u00e1ra t\u00f6rekedve az Apple m\u00e1r elkezdett k\u00eds\u00e9rletezni a licencel\u00e9ssel. Az \u00e9v elej\u00e9n a v\u00e1llalat mintegy 50 filmet licencelt hollywoodi st\u00fadi\u00f3kt\u00f3l a szolg\u00e1ltat\u00e1sa sz\u00e1m\u00e1ra az Egyes\u00fclt \u00c1llamokban, \u00e9s olyan n\u00e9pszer\u0171 c\u00edmeket vett fel a katal\u00f3gus\u00e1ba, mint a \u201eMean Girls\u201d \u00e9s a \u201eTitanic\u201d. A licencelt filmek els\u0151 csoportj\u00e1nak pozit\u00edv fogadtat\u00e1sa \u00e1ll\u00edt\u00f3lag tov\u00e1bbi meg\u00e1llapod\u00e1sok megk\u00f6t\u00e9s\u00e9re \u00f6szt\u00f6n\u00f6zte az Apple-t. A t\u00e1rgyal\u00e1sok c\u00e9lja, hogy m\u00e9g t\u00f6bb c\u00edmet licenceljenek, \u00e9s potenci\u00e1lisan olyan nagy st\u00fadi\u00f3k c\u00edmeivel b\u0151v\u00edts\u00e9k a k\u00edn\u00e1latot, mint a Warner Bros, a Discovery \u00e9s a Disney.<\/p>\n\n\n

T\u00f6bb v\u00e1s\u00e1rl\u00f3 \u201emenek\u00fcl\u201d az Apple el\u0151l, mint a versenyt\u00e1rsak el\u0151l<\/b><\/h1>\n

Az Apple TV+ 2019 november\u00e9ben indult el, \u00e9s az Apple pr\u00e9mium \u00e9ttermi szolg\u00e1ltat\u00e1sk\u00e9nt dobja fel, amely kiv\u00e1l\u00f3 min\u0151s\u00e9g\u0171 eredeti tartalmakat k\u00edn\u00e1l. B\u00e1r a kritikusok elismer\u00e9s\u00e9t \u00e9s sz\u00e1mos d\u00edjat kapott, id\u00e9n p\u00e9ld\u00e1ul 72 Emmy-d\u00edjra jel\u00f6lt\u00e9k, az Apple TV+ nem gy\u0171jt\u00f6tt olyan el\u0151fizet\u0151i b\u00e1zist, mint a versenyt\u00e1rsak. A MoffettNathanson kutat\u00f3c\u00e9g szerint az amerikai h\u00e1ztart\u00e1sok mind\u00f6ssze 11%-a haszn\u00e1lja az Apple TV+-t, m\u00edg a Netflix 55%-a.<\/p>\n

\"\"<\/a><\/p>\n

Az Apple TV+-on el\u00e9rhet\u0151 tartalmak korl\u00e1tozott v\u00e1laszt\u00e9ka val\u00f3sz\u00edn\u0171leg jelent\u0151s t\u00e9nyez\u0151nek tekinthet\u0151, amely hozz\u00e1j\u00e1rul a lassabb n\u00f6veked\u00e9shez. Az Antenna adatai azt mutatj\u00e1k, hogy a nagyobb tartalmi k\u00f6nyvt\u00e1rral rendelkez\u0151 streaming-szolg\u00e1ltat\u00e1sok, p\u00e9ld\u00e1ul a Netflix eset\u00e9ben alacsonyabb az el\u0151fizet\u00e9sek lemond\u00e1si ar\u00e1nya. \u00cdgy a gyakorlatban p\u00e9ld\u00e1ul a felhaszn\u00e1l\u00f3k az\u00e9rt fizetnek el\u0151 az Apple TV+-ra, hogy megn\u00e9zz\u00e9k kedvenc sorozatuk \u00faj sorozat\u00e1t, de miut\u00e1n \u00fajra megn\u00e9zt\u00e9k, lemondj\u00e1k az el\u0151fizet\u00e9st.<\/p>\n","protected":false},"excerpt":{"rendered":"

Az Apple m\u00e1r \u00e9vek Pokra\u010dovat ve \u010dten\u00ed…<\/a><\/p>\n","protected":false},"author":21716,"featured_media":19466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[17],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nApple TV+-t n\u00e9zel? 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A szolg\u00e1ltat\u00e1s katal\u00f3gusa \u00e1ll\u00edt\u00f3lag hamarosan jelent\u0151sen b\u0151v\u00fcl nem Apple-tartalmakkal! - AppleKing Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.appleking.hu\/blog\/apple-tv-t-nezel-a-szolgaltatas-katalogusa-allitolag-hamarosan-jelentosen-bovul-nem-apple-tartalmakkal","og_locale":"cs_CZ","og_type":"article","og_title":"Apple TV+-t n\u00e9zel? A szolg\u00e1ltat\u00e1s katal\u00f3gusa \u00e1ll\u00edt\u00f3lag hamarosan jelent\u0151sen b\u0151v\u00fcl nem Apple-tartalmakkal! - AppleKing Blog","og_description":"Az Apple m\u00e1r \u00e9vek \u00f3ta m\u0171k\u00f6dteti saj\u00e1t streaming szolg\u00e1ltat\u00e1s\u00e1t, az Apple TV+-t. Ez k\u00f6zvetlen versenyt\u00e1rsa p\u00e9ld\u00e1ul a Netflixnek vagy az HBO-nak (ma m\u00e1r Max). Az Apple Pokra\u010dovat ve \u010dten\u00ed...","og_url":"https:\/\/www.appleking.hu\/blog\/apple-tv-t-nezel-a-szolgaltatas-katalogusa-allitolag-hamarosan-jelentosen-bovul-nem-apple-tartalmakkal","og_site_name":"AppleKing Blog","article_published_time":"2024-08-06T04:15:28+00:00","article_modified_time":"2024-07-31T12:46:31+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2024\/07\/Apple-TV-Plus-Feature-2-Dark-Teal.jpg","type":"image\/jpeg"}],"author":"Adam \u010euri\u010dek","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Adam \u010euri\u010dek","Odhadovan\u00e1 doba \u010dten\u00ed":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.appleking.hu\/blog\/apple-tv-t-nezel-a-szolgaltatas-katalogusa-allitolag-hamarosan-jelentosen-bovul-nem-apple-tartalmakkal#article","isPartOf":{"@id":"https:\/\/www.appleking.hu\/blog\/apple-tv-t-nezel-a-szolgaltatas-katalogusa-allitolag-hamarosan-jelentosen-bovul-nem-apple-tartalmakkal"},"author":{"name":"Adam \u010euri\u010dek","@id":"https:\/\/www.appleking.cz\/blog\/#\/schema\/person\/1f528375f4784286be84aacc0b3b5cb7"},"headline":"Apple TV+-t n\u00e9zel? 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